Sport & active living
The discipline of training, the energy of race day and the everyday choices that keep us moving. Sport is where my story began.
CREATOR · MODELING · SPORT · STYLE · TRAVEL · LIFESTYLE
A Finnish content creator with a competitive cycling story and a curious outlook on what comes next. I’m open to brand collaborations, modeling and on-camera concepts across sport, fashion, beauty, jewelry, travel and lifestyle.


ONE PERSON. MORE THAN ONE CHAPTER.
Cycling taught me to commit, to adapt and to keep showing up. Those lessons stay with me as I explore new ways to create, connect and work with brands.
My next chapter brings together the things I care about: active living, personal style, beauty, travel and new ideas. The thread running through it all is a story told in my own voice.
Get to know meTHE WORLDS I AM EXPLORING
The discipline of training, the energy of race day and the everyday choices that keep us moving. Sport is where my story began.
From clothing and beauty to a favorite necklace or a thoughtful accessory: the details can tell a personal story. I am open to fashion, jewelry and beauty concepts with room for individual expression.
Travel, studies and the curiosity behind a new project. I am interested in stories about how we live, what we discover and what we might create next.
MY STORY
Cycling shaped ten years of my life. As a young rider, I became a multiple-time Finnish and Nordic champion and raced internationally alongside riders in my age groups.
I competed in road cycling, cyclocross, mountain biking and track cycling. One unforgettable experience was riding Mini Paris-Roubaix, the youth event inspired by the famous French race. Sport took me to new places and introduced me to people I would never otherwise have met.
Stepping away from racing and training with a professional goal was harder than I expected. It also gave me space to ask what else I wanted to do, and to discover that the mindset I had built in sport could travel with me.
Today, I am continuing my studies and developing business and startup ideas. I am drawn to personal style, creative projects and the possibilities that appear when people from different worlds meet.
Sport is part of who I am. It is also the starting point for a wider story.
CONNECTIONS ACROSS SPORT
Sport and travel have connected me with people across Europe, including Scandinavia and the Baltic countries. I’m interested in the ideas that grow when different experiences, places and perspectives meet.
These connections are part of my own story and a source of creative ideas. Any introductions or collaboration are discussed individually, with respect for the people involved.
LET’S CREATE SOMETHING
Some collaborations belong on a creator’s own channels. Others need a person in front of the camera, a product story or content made for the brand to share.
I am open to conversations about sport, clothing, beauty, jewelry, accessories, lifestyle products and new services. We can shape an idea around your brief, the right format and a shared creative direction.
Explore ways to collaborateStories for my social channels, with a clear idea and a voice that feels personal.
Creator-style photo and video concepts for a brand’s own channels and agreed campaign use.
Fashion, beauty, jewelry and lifestyle concepts, product introductions and longer-term ambassador conversations.
FOR INTERNATIONAL BRANDS
Planning a campaign for Nordic or Baltic audiences, or a wider European launch? I am open to bringing a Finnish perspective to your product story through creator content and on-camera collaboration, whether your team is based in Europe, the US, Asia or elsewhere.
Let’s start with what you want to make, where it will be used and who you want to reach. We will agree the market, language, production and usage together.
Tell me about your ideaFOR FELLOW CREATORS
I’m building a platform for influencers and content creators from different countries and social channels. The idea is to give creators a place to present their work, connect with a community and explore future opportunities with brands and agencies.
The platform is still in development. If you would like to introduce yourself and share your social profiles, I’d love to hear from you.
Explore For influencersTHE CREATIVE EDIT
Sport, style and the scenic route. A personal moodboard for the next chapter.
Explore my portfolioA concise introduction to my channels and collaboration formats. The media kit is in preparation.
LET’S CONNECT
A brand idea, a creative brief or a product you would like to introduce? Tell me what you have in mind.
collabs@elisabetkapanen.comEmail ElisabetFor campaign enquiries, include the brand, your idea, intended market and timing. For everyday updates, find me on social.